black joy parade (2020)
role: art director, designer
writing by Christa Prater, design assist by Leila Gatera, print coordination by Ellen Osborn, produced by Sarah Corey 

 

black joy parade (2020)
role: art director, designer
writing by Christa Prater, design assist by Leila Gatera, print coordination by Ellen Osborn, produced by Sarah Corey 
 
 

 

 

black joy parade (2020)
role: art director, designer

writing by Christa Prater, design assist by Leila Gatera, print coordination by Ellen Osborn, produced by Sarah Corey 

black joy parade (2020)
role: art director, designer
writing by Christa Prater, design assist by Leila Gatera,
print coordination by Ellen Osborn, produced by Sarah Corey 

black joy parade (2020)
role: art director, designer

writing by Christa Prater, design assist by Leila Gatera,
print coordination by Ellen Osborn, produced by Sarah Corey 

For the third year of the Oakland-based Black Joy Parade (BJP), founder Elisha Greenwell reached out to W+K for creative support to help bring the event to life in a way that visually reinforces its mission—to provide the Black community and allies with a live experience that celebrates our influence on cultures past, present and future.

For 2020, the Black Joy Parade team’s goal was to center the event’s programming around the notion of “freeing your joy”. With that in mind, the W+K team conceptualized a direction inspired by the revolutionary movement of the 70s, focused on pride, power and liberation.

Using the bold colors and bright prints of this timeless era, we re-imagined the freedom of that time for a contemporary audience.

For the third year of the Oakland-based Black Joy Parade (BJP), founder Elisha Greenwell reached out to W+K for creative support to help bring the event to life in a way that visually reinforces its mission—to provide the Black community and allies with a live experience that celebrates our influence on cultures past, present and future.

For 2020, the Black Joy Parade team’s goal was to center the event’s programming around the notion of “freeing your joy”. With that in mind, the W+K team conceptualized a direction inspired by the revolutionary movement of the 70s, focused on pride, power and liberation.

Using the bold colors and bright prints of this timeless era, we re-imagined the freedom of that time for a contemporary audience.

For the third year of the Oakland-based Black Joy Parade (BJP), founder Elisha Greenwell reached out to W+K for creative support to help bring the event to life in a way that visually reinforces its mission—to provide the Black community and allies with a live experience that celebrates our influence on cultures past, present and future.

For 2020, the Black Joy Parade team’s goal was to center the event’s programming around the notion of “freeing your joy”. With that in mind, the W+K team conceptualized a direction inspired by the revolutionary movement of the 70s, focused on pride, power and liberation.

Using the bold colors and bright prints of this timeless era, we re-imagined the freedom of that time for a contemporary audience.

For the third year of the Oakland-based Black Joy Parade (BJP), founder Elisha Greenwell reached out to W+K for creative support to help bring the event to life in a way that visually reinforces its mission—to provide the Black community and allies with a live experience that celebrates our influence on cultures past, present and future.

For 2020, the Black Joy Parade team’s goal was to center the event’s programming around the notion of “freeing your joy”. With that in mind, the W+K team conceptualized a direction inspired by the revolutionary movement of the 70s, focused on pride, power and liberation.

Using the bold colors and bright prints of this timeless era, we re-imagined the freedom of that time for a contemporary audience.                                                

For the third year of the Oakland-based Black Joy Parade (BJP), founder Elisha Greenwell reached out to W+K for creative support to help bring the event to life in a way that visually reinforces its mission—to provide the Black community and allies with a live experience that celebrates our influence on cultures past, present and future.

For 2020, the Black Joy Parade team’s goal was to center the event’s programming around the notion of “freeing your joy”. With that in mind, the W+K team conceptualized a direction inspired by the revolutionary movement of the 70s, focused on pride, power and liberation.

Using the bold colors and bright prints of this timeless era, we re-imagined the freedom of that time for a contemporary audience.

¹ Extruded lock-up 
² Flat lock-up 
³ Symbols
 Primary collage
⁵ Secondary collage

¹ Extruded lock-up 
² Flat lock-up 
³ Symbols
 Primary collage
Secondary collage

¹ Extruded lock-up 
² Flat lock-up 
³ Symbols
 Primary collage
Secondary collage

¹ Extruded lock-up 
² Flat lock-up 
³ Symbols
 Primary collage
Secondary collage

¹ Extruded lock-up 
² Flat lock-up 
³ Symbols
 Primary collage
Secondary collage

BJP2020_KV_Poster

Black Joy Parade 2020 key visual poster

Black Joy Parade 2020 key visual poster

Black Joy Parade 2020 key visual poster

¹ Black Joy Parade 2020 key visual poster

¹ Black Joy Parade 2020 key visual poster

IG_BJP2020_Static_Posts

* Motion by Adam Sirkin

* Motion by Adam Sirkin

* Motion by Adam Sirkin

* Motion by Adam Sirkin

* Motion by Adam Sirkin

BJP2020_Volunteer_Shirt
BJP2020_Crew
BJP2020_Totes