albina (2016)
role: art director, designer
creative direction by Jason Campbell, design alley-oop by Patrick Nistler, managed by Lenore Prato
albina (2016)
role: art director, designer
creative direction by Jason Campbell, design alley-oop by Patrick Nistler,
managed by Lenore Prato
A group of community stakeholders, called the Albina Vision Trust, approached W+K to help in the efforts to revitalize what was once was the Albina neighborhood—a historically black community in Portland that had been displaced. Specifically, they tasked the W+K team with creating a logo that would embody the vibrant spirit of the neighborhood that once was, but also help to establish the framework for the visual language of a revived, socially diverse, equitable and sustainable community.
With those directives in mind and with the guidance of a great team, I created a logo that draws from the original Albina’s dynamism—particularly, its rich history of music and community—yet, hearkens to the future of a reinvigorated, more inclusive, enduring Albina.
The logotype is adaptive and modular. It is partly inspired by the bold, energetic feel of typography on old jazz albums and it expresses the coming together of old and new.
A group of community stakeholders, called the Albina Vision Trust, approached W+K to help in the efforts to revitalize what was once was the Albina neighborhood—a historically black community in Portland that had been displaced. Specifically, they tasked the W+K team with creating a logo that would embody the vibrant spirit of the neighborhood that once was, but also help to establish the framework for the visual language of a revived, socially diverse, equitable and sustainable community.
With those directives in mind and with the guidance of a great team, I created a logo that draws from the original Albina’s dynamism—particularly, its rich history of music and community—yet, hearkens to the future of a reinvigorated, more inclusive, enduring Albina.
The logotype is adaptive and modular. It is partly inspired by the bold, energetic feel of typography on old jazz albums and it expresses the coming together of old and new.
A group of community stakeholders, called the Albina Vision Trust, approached W+K to help in the efforts to revitalize what was once was the Albina neighborhood—a historically black community in Portland that had been displaced. Specifically, they tasked the W+K team with creating a logo that would embody the vibrant spirit of the neighborhood that once was, but also help to establish the framework for the visual language of a revived, socially diverse, equitable and sustainable community.
With those directives in mind and with the guidance of a great team, I created a logo that draws from the original Albina’s dynamism—particularly, its rich history of music and community—yet, hearkens to the future of a reinvigorated, more inclusive, enduring Albina.
The logotype is adaptive and modular. It is partly inspired by the bold, energetic feel of typography on old jazz albums and it expresses the coming together of old and new.
A group of community stakeholders, called the Albina Vision Trust, approached W+K to help in the efforts to revitalize what was once was the Albina neighborhood—a historically black community in Portland that had been displaced. Specifically, they tasked the W+K team with creating a logo that would embody the vibrant spirit of the neighborhood that once was, but also help to establish the framework for the visual language of a revived, socially diverse, equitable and sustainable community.
With those directives in mind and with the guidance of a great team, I created a logo that draws from the original Albina’s dynamism—particularly, its rich history of music and community—yet, hearkens to the future of a reinvigorated, more inclusive, enduring Albina.
The logotype is adaptive and modular. It is partly inspired by the bold, energetic feel of typography on old jazz albums and it expresses the coming together of old and new.
A group of community stakeholders, called the Albina Vision Trust, approached W+K to help in the efforts to revitalize what was once was the Albina neighborhood—a historically black community in Portland that had been displaced. Specifically, they tasked the W+K team with creating a logo that would embody the vibrant spirit of the neighborhood that once was, but also help to establish the framework for the visual language of a revived, socially diverse, equitable and sustainable community.
With those directives in mind and with the guidance of a great team, I created a logo that draws from the original Albina’s dynamism—particularly, its rich history of music and community—yet, hearkens to the future of a reinvigorated, more inclusive, enduring Albina.
The logotype is adaptive and modular. It is partly inspired by the bold, energetic feel of typography on old jazz albums and it expresses the coming together of old and new.
¹ Primary logo
¹ Primary logo
¹ Primary logo
¹ Primary logo
¹ Primary logo
² Secondary logo
² Secondary logo
² Secondary logo
² Secondary logo
² Secondary logo
³ Color palette exploration
³ Color palette exploration
³ Color palette exploration
³ Color palette exploration
³ Color palette exploration
* Motion by Alex Bernard
* Motion by Alex Bernard
* Motion by Alex Bernard
* Motion by Alex Bernard
* Motion by Alex Bernard