travel portland – Danielle McCoy ✌🏾

travel portland (2019)
role: designer

design direction by Brad Simon, Sarah Hollowood and Karen Koch, type finessing by James Aloysius, design assist by Raina Jung

travel portland (2019)
role: designer

design direction by Brad Simon, Sarah Hollowood and Karen Koch, type finessing by James Aloysius, design assist by Raina Jung

travel portland (2019)
role: designer

design direction by Brad Simon, Sarah Hollowood and Karen Koch, type finessing by James Aloysius, design assist by Raina Jung

travel portland (2019)
role: designer

design direction by Brad Simon, Sarah Hollowood and Karen Koch,
type finessing by James Aloysius, design assist by Raina Jung

travel portland (2019)
role: designer

design direction by Brad Simon, Sarah Hollowood and Karen Koch,
type finessing by James Aloysius, design assist by Raina Jung

Portland has unquestionably become one of the leading destinations people want to visit. The city’s uniqueness and its “live and let live” vibe are due largely to its independent, lively, multi-faceted community. So, when Travel Portland—the city’s foremost destination marketing and management organization—entrusted W+K to do a rebrand of its identity, they emphasized the importance of creating a visual language authentic to Portland, that characterizes its community in a way that doesn’t parody it.

As part of the team on this project, I focused primarily on logotype exploration. The new logo prioritizes “Portland” and references the city’s distinctive neighborhoods and people. The rounded corners of the letterforms suggest an open-minded friendliness. The interplay between the serifs and sans serifs gives the mark a dynamic energy. It conveys that the city is a place with history (serifs), a modern sensibility (sans serifs), and many places in between.

Portland has unquestionably become one of the leading destinations people want to visit. The city’s uniqueness and its “live and let live” vibe are due largely to its independent, lively, multi-faceted community. So, when Travel Portland—the city’s foremost destination marketing and management organization—entrusted W+K to do a rebrand of its identity, they emphasized the importance of creating a visual language authentic to Portland, that characterizes its community in a way that doesn’t parody it.

As part of the team on this project, I focused primarily on logotype exploration. The new logo prioritizes “Portland” and references the city’s distinctive neighborhoods and people. The rounded corners of the letterforms suggest an open-minded friendliness. The interplay between the serifs and sans serifs gives the mark a dynamic energy. It conveys that the city is a place with history (serifs), a modern sensibility (sans serifs), and many places in between.

Portland has unquestionably become one of the leading destinations people want to visit. The city’s uniqueness and its “live and let live” vibe are due largely to its independent, lively, multi-faceted community. So, when Travel Portland—the city’s foremost destination marketing and management organization—entrusted W+K to do a rebrand of its identity, they emphasized the importance of creating a visual language authentic to Portland, that characterizes its community in a way that doesn’t parody it.

As part of the team on this project, I focused primarily on logotype exploration. The new logo prioritizes “Portland” and references the city’s distinctive neighborhoods and people. The rounded corners of the letterforms suggest an open-minded friendliness. The interplay between the serifs and sans serifs gives the mark a dynamic energy. It conveys that the city is a place with history (serifs), a modern sensibility (sans serifs), and many places in between.

Portland has unquestionably become one of the leading destinations people want to visit. The city’s uniqueness and its “live and let live” vibe are due largely to its independent, lively, multi-faceted community. So, when Travel Portland—the city’s foremost destination marketing and management organization—entrusted W+K to do a rebrand of its identity, they emphasized the importance of creating a visual language authentic to Portland, that characterizes its community in a way that doesn’t parody it.

As part of the team on this project, I focused primarily on logotype exploration. The new logo prioritizes “Portland” and references the city’s distinctive neighborhoods and people. The rounded corners of the letterforms suggest an open-minded friendliness. The interplay between the serifs and sans serifs gives the mark a dynamic energy. It conveys that the city is a place with history (serifs), a modern sensibility (sans serifs), and many places in between.

Portland has unquestionably become one of the leading destinations people want to visit. The city’s uniqueness and its “live and let live” vibe are due largely to its independent, lively, multi-faceted community. So, when Travel Portland—the city’s foremost destination marketing and management organization—entrusted W+K to do a rebrand of its identity, they emphasized the importance of creating a visual language authentic to Portland, that characterizes its community in a way that doesn’t parody it.

As part of the team on this project, I focused primarily on logotype exploration. The new logo prioritizes “Portland” and references the city’s distinctive neighborhoods and people. The rounded corners of the letterforms suggest an open-minded friendliness. The interplay between the serifs and sans serifs gives the mark a dynamic energy. It conveys that the city is a place with history (serifs), a modern sensibility (sans serifs), and many places in between.